Assessment Issue Rubrics Essay -- Teaching Education

Assessment Issue Rubrics This article takes on a bit of a different perspective when it comes to the issue of using rubrics as a tool of assessment. When the topic of rubrics has come up in the professional life of this writer, it has been followed with a negative connotation. This article speaks positively of the use of rubrics. The writer of the article Heidi Andrade uses rubrics not only to justify students’ grades, but also to assist the students in properly completing an assignment. What the author of the articles says makes a lot of sense. A rubric shows a student exactly what is needed to obtain a high score on any given assignment. A good rubric will effectively do this task. The rubric can also serve as a reminder to a student that might be having difficulty recalling an item for an exam or for a paper. The author refers to rubrics as Instructional Rubrics. According to the author; An Instructional Rubric is usually a one- or two-page document that describes varying levels of quality, from excellent to poor, for a specific assignment. It is usually used with relatively complex assignment, such as a long-term project, an essay, or a research paper. When an Instructional Rubric is used, a student is now given the knowledge of what is expected from them, all to often this does not occur. Sometimes educators, without meaning to do harm, just expect the student to know how to do a task without directions. This is almost certainly settin...

Business Environment Essay

Introduction Analyze the relevant factors in the business environment of this company. If you don’t find information in the article on some of the facets of the business environment, feel free to speculate or to use other sources. For each trend, explain if it represents an opportunity or a threat. Business environment comprises of external and internal factors that influence the performance of the company. The case of Ahava reveals that its performance, successes and challenges faced by the company can be traced to the nature of environment, both internal and external, where the company operates. To start with the internal environment, it is apparent that the company’s success is mainly because of the internal forces or factors. The first internal factor is the good organizational or corporate culture as evidenced by high entrepreneurial spirit of the founders. It is because of this spirit that the company was founded. The case shows that Ahava was founded when Ziva Gilad and other partners noticed female tourists bottling mud to take home and opted to start a business of selling the same mud but in processed form to tourists (Lev-Ram, 2009). Organizational or corporate factor is a source of opportunity to the business. Other internal factors include proper management, and innovation and invention. All these factors offer opportunity to the company. Apart from the internal environment, there are many external factors that influence the performance of the company. The first external factor is the political factors. The case reveals that the company is under the threat of political forces such as Israeli-Palestinian conflict. The case reveals that most of the countries in Europe have even started sanctioning the products from the Israel. Another external factor that influences the performance of the Ahava is the ready market. The case reveals that the cosmetic products produced by the company have huge ready market, both locally and internationally. This is evidence by the assertion made by Iva Litovsky that â€Å"Thousands of tourists come to the Dead Sea for the spas and the treatments† (Lev-Ram, 2009). This is an opportunity to the company. Another external factor constituting the external environment that influences the performance of the Ahava Company is the minimal competition. The case reveals that Ahava has competitive advantage over its competitors in many respects such as acquisition of raw materials, advertising and even the sales stalls. Explain the strategy of the firm, in terms of targeting and positioning. The case reveals that the company has good targeting and positioning strategy. Right from the time it was founded, the case reveals that the company has been having good targeting strategy. In fact what compel the founders to venture into the business is the ready market provided by thousands of tourists who come to the Dead Sea for the spas and the treatments (Lev-Ram, 2009).   The case also reveals that the company is uniquely positioned to capitalize on the area’s natural resources and translate them into an export product. Explain how the targeting and positioning for this firm’s products are reflected in the marketing mix. Marketing mix is summarized by 4 ps. The 4Ps are represented by product, place, price and promotion. The targeting and positioning are reflected by two Ps of the marketing mix, the place and promotion. Concerning the place, the case reveals that the company was positioned in a place where the market is high. Dead Sea is the most suitable place through which the company could sell its products because thousands of tourists could come for the spas and the treatments (Lev-Ram, 2009). In addition, the company is expanding its place to international level. The case shows that the company has expanded its market to America and Europe. As far as promotion is concerned, the case reveals that the company has put in place many measures to market its products both locally and internationally. This is evidenced by the fact that since 2000s, the Ahava started to pour the necessary resources into marketing, advertising and branding abroad (Lev-Ram, 2009). References Lev-Ram, M. (2009). Turning Dead Sea mud into money; Transcending politics and ecology, an Israeli cosmetics firm goes global.   CNN. Last Updated: December 10, 2009: 9:51 AM ET

Blade Runner Analysis - 1228 Words

Thomas Driscoll Comm 225 Blade Runner Mise en Scene Analysis A Misen Scà ¨ne is a word borrowed from the French theatre. It is actually everything on screen including scenery and the props used. The setting, costumes and lighting are also essential in an opening scene. It is essential in all films, as so much of the appearance and audience’s attention goes directly there. Scott has also used Film Noir which implies to the film, set forty years hence and made in the styles of forty years ago. The film has a Cyber Punk genre, cyber being all the electronic things and gizmos and punk being the disruptive, rebellious street level. This subgenre was very popular in the early 1980’s. It†¦show more content†¦Another significant point is the costumes worn by both humans and replicants. Firstly, the humans evoke the past by wearing traditional 1940’s styled clothes, this includes a suit with a tie, hat and long jacket just like what the gaffer wears. Deckard wears roughly the same, with a detective suit consisting of a tr aditional trench coat and mafia hat. Rachel, who is supposedly human, has an ancient hairdo and long skirt like again from the 1940’s. The replicants wear totally different clothes; they wear futuristic, avant-garde, artificial fabrics. They mostly have unconditional designs like leather and PVC. Priss represents the future replacing the old, as she can be seen wearing a punk style short skirt and tights. Roy wears a futuristic long coat made of leather. All Zora wears is breast plates, short pants, big bondage boots and is covered with a plastic bag. This is totally unlike the fashion in our present time, although it might be something of the future. There is plenty of light used during Blade Runner, with a combination of natural light and back lighting. There are no shadows, Scott only uses light available this is obscure and creates a mystery kind of atmosphere and suspense. It is like stories from the 1940’s and 50’s. The backlighting used comes from the b ack towards the figure, it is almost another version of shadows. This backlightingShow MoreRelatedBlade Runner Film Analysis800 Words   |  4 PagesBlade Runner: Film Analysis and Critics Review Blade Runner (1982), directed by Ridley Scott, combines the element, film noir and science fiction, thus creating a outstanding visual aesthetic that has been embraced by most critics. Based on Philip K. Dick’s novel, Do Androids Dream of Electric Sheep? (1968), many critics embraced this sci- fi film, although it leaves out a majority of the novel’s plot and themes while scenes are modified significantly. The plot follows police officer Rick DeckardRead MoreAnalysis Of Blade Runner And Frankenstein1242 Words   |  5 Pagespast experiences and moral compass. Blade Runner and Frankenstein both confront the issue of non-humans displaying human characteristics. 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